So continuing from my previous post I would like to tell you what exactly I do or rather what my job is all about.
What is the most basic thing that a Digital Media/Marketing expert should know? Yes you guessed it right
So during my first month of training we were told to study GA , read the tutorials given at : https://google.starttest.com/ after loging in from our account and then finally we had to clear the GOOGLE ANALYTICS CERTIFICATION. It is a 50$ certification
I spent most of my time going through the video tutorials and practicing the samples questions given below and then finally gave the test (I hate giving test , specially multiple choice questions). For those who want to have a look and see what is the tutorial all about , here is the link https://analyticsacademy.withgoogle.com/course01
The tutorials are really helpful , do not forget to read the additional links , lot of questions were asked from them too!
I managed to get a decent score of 85/100 , you need a minimum of 80 to pass.
So now its been few months using Google Analytics and I pretty much know each and every functionality. I cannot even begin telling how effective this tool is , It helps you track your websites and your apps as well. You can make so many decisions just by analyzing the data.
If there is anything you want to know about the procedure or the exam feel free to comment below 🙂